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Color of the Year 2024

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Amid global conflicts and endless sources of stress, Pantone’s color of the year for 2024 is Peach Fuzz, a gentle and nurturing peach shade that serves as a reminder to slow down and care for ourselves and one another.

The romantic color’s name reflects the tactile sensuality associated with the hue: velvety peaches, soft marabou feathers, and smooth vintage satins and silks all come to mind when thinking about the pink and orange combo.

A warm and cozy shade highlighting our desire for togetherness with others or for enjoying a moment of stillness and the feeling of sanctuary this creates, PANTONE 13-1023 Peach Fuzz presents a fresh approach to a new softness.

Sensitive but sweet and airy, PANTONE 13-1023 Peach Fuzz evokes a new modernity.

Poetic and romantic, a clean peach tone with a vintage vibe, PANTONE 13-1023 Peach Fuzz reflects the past yet has been refashioned with a contemporary ambiance.

“In seeking a huge that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance,” Leatrice Eiseman, the executive director of the Pantone Color Institute said. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”

For Leatrice Eiseman, the Executive Director of the Pantone Color Institute, Peach Fuzz is a fitting color for the moment we’re living in, a reflection of the basic human needs and desires many may be feeling in the midst of challenging times.

“As we enter 2024, some of the things that have become especially apparent to us is the concept of lifestyle taking on new meaning,” Eiseman told TIME. “We’ve been living in this time of turmoil in many aspects of our lives, and as a result of that, our need for nurturing, empathy, and compassion continues to grow stronger as we imagine a more peaceful future.”

“With this year’s Pantone Color of the Year 2024, we see an increased focus on community and people across the world reframing how they want to live and evaluating what is important–that being the comfort of being close to those we love,” Pressman said in a statement.

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